DAILY DOSE, Practical crochet crafts for your daily joy.
CATEGORY
Brand Identity
ROLE
Graphic Designer, Art Director
YEAR
February 2026
OVERVIEW
Daily Dose is a brand identity project developed during my final semester at Humber College. The purpose of this project was to explore the end-to-end process of brand development, from initial concept to the creation of a cohesive visual language.
BRAND STRATEGY
Daily Dose crafts practical, handmade crochet products that celebrate the beauty in ordinary things. The brand is built on three pillars: practicality for daily life, ordinary beauty through understated craftsmanship, and mindfulness found in the rhythm of creating and owning handmade goods.
VISUAL IDENTITY SYSTEM
The Daily Dose identity captures the beauty of the ordinary through a versatile, cohesive system. At its core, the logo is a cat nestled in a crochet blanket, serving as a metaphor for mindfulness and tactile comfort. By distilling the meditative rhythm of crochet into a serene icon, the design grounds the brand in authentic, everyday joy.
No items found.
