CATEGORY
Environmental Graphic Design, Interior Design
ROLE
Graphic Designer, Interior Designer
YEAR
September 2023
OVERVIEW
Snorm Furniture Showroom was developed during my fourth semester at the University of Architecture Ho Chi Minh City. This project focuses on creating an impressive display concept for the showroom space, aiming to communicate the brand story while attracting more customers.
INTERIOR CONCEPT
This interior design project marks my first exploration of environmental graphic design as a beginner, using graphics to support both function and spatial experience. At the façade, an introductory text is applied in white on the glass window, allowing customers to learn about the brand from the outside and encouraging them to step inside. This graphic layer also contributes to the overall aesthetic of the building. In the lobby, wayfinding elements such as “GF: Furniture Store” and “1ST: Coffee Space” are introduced to help customers easily understand the program of the space. In addition, the phrase “Mang Snorm về nhà?” (meaning “Bring Snorm home?”) is designed as a subtle call to action, encouraging customers to purchase furniture while also guiding them toward the showroom’s take-out counter.

ENVIRONMENTAL GRAPHIC
This interior design project marks my first exploration of environmental graphic design as a beginner, using graphics to support both function and spatial experience. At the façade, an introductory text is applied in white on the glass window, allowing customers to learn about the brand from the outside and encouraging them to step inside. This graphic layer also contributes to the overall aesthetic of the building. In the lobby, wayfinding elements such as “GF: Furniture Store” and “1ST: Coffee Space” are introduced to help customers easily understand the program of the space. In addition, the phrase “Mang Snorm về nhà?” (meaning “Bring Snorm home?”) is designed as a subtle call to action, encouraging customers to purchase furniture while also guiding them toward the showroom’s take-out counter.









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